Saxdor web configurator
A configurator that works as both a showroom and a lead-generation tool. Dealers receive buyers who already know what they want.
The challenge
The B2B showroom is a guided, rep-led pitch. The B2C configurator has no rep. Buyers arrive cold from a link, often on a phone, and need to explore dozens of hull, upholstery and engine options without getting lost.
Key design decisions
Get out of the way. The interface is minimal so the boat stays the focus. It loads fast, responds to touch gestures, and keeps navigation shallow instead of burying options in dropdowns. A buyer can tap an Instagram link and be customizing within seconds.
Show, don't describe. Every choice renders instantly in 3D. Buyers can rotate the boat, zoom into the deck and see a hull color next to an upholstery option, instead of imagining how the combination would look.
Make it feel like theirs. Micro-interactions reward each change, and one-tap sharing lets buyers send their exact build to a partner for a second opinion.
Hand off a warm lead. "Contact Dealer" packages the full configuration and sends it to the dealer. The first conversation shifts from "What are you looking for?" to "Let's get this built."